TuttoToscana 2024, Special Event Management Program in Florence Italy and NYC

Program Overview

The TuttoToscana Study Away program is a flexible model for international study opportunities in Florence and NYC in the fall season. Students may select Florence Session II 3-week courses that feature a course project geared towards the preparation of FUA TuttoToscana events and activities in NYC scheduled during the Intersession Week III. After the 3-week session, students may continue with a fourth study away week in NYC featuring events at the James Beard Foundation. Coursework in both Florence and NYC features 3 different areas of involvement and allows students to take on the challenge of bridging two cosmopolitan cities through hospitality, the visual arts, and food management with the objective of bringing Tuscan culture to NYC.

Program Structure

Students may choose from 3 different areas of event organization and production for 6-9 credits (Florence-NYC) or 3 credits (NYC-only). The 6 to 9-credit option follows a 4-week structure that begins with 3 weeks of academic and event preparation in Florence and concludes with the event cycle week in NYC. The 3-credit option follows a 1-week structure held directly in NYC. The event concept and details are managed and organized by students and faculty after a deep cultural and academic immersion in Florence, and executed as a team during the week of event staging on location.

Area 1: Event Planning & Communications (3*-6-9 credits)
Area 2: Art Direction: Visual Arts, Digital Media, and Art History (3*-6-9 credits)
Area 3: Food Management and Production for Special Events (3*-6-9 credits)

*3-credit options are held directly in NYC as a 1-week session.

FALL 2024 Dates:

Event Locations

Events take place each year at the James Beard Foundation. Other locations have included the Astor Center and Macy's at Herald Square. Typically an average of 4 total events are planned and produced by FUA students and faculty for the New York public.

Students may choose from 3 different areas of event organization and production:

1.Event Planning & Communications

• Planning event logistics, managing communications between Palazzi and the various entities involved in the events including locations and the media.

• Coordinating and managing internal project production and communications between team members.

• Specialize in international and cross-cultural communications for events involving more than one country.

2.Visual Arts, Digiat Media and Art History

• Creating and producing all materials related to the event concept and image.

• Manage production projects involving specific skills in videography, photography, video making.

• Preparing, revising and editing graphic layouts for print and online publication.

• Deepen knowledge and visual approaches to specifically targeted events and event concepts.

3.Food Management and Producation for Special Events

• Successfully coordinate Italian menu and wine list development.

• Manage food & wine logistics from abroad for the New York events.

• Directly communicate with wine producers.

• Create meaningful wine profiles and presentations for the American public

• Develop strategies for presenting Italian wines in international settings and impart the pproach to the Wine Service Team.

Program cost for one areas ( chosen from 1, 2 or 3) is $ 3,675 USD ( 3 weeks, 6 credits)

Includes: lab contribution, Internet access in school facilities in Florence, Apicius Uniform (area 3 only), HTH insurance, coursework in Florence and New York, paperwork for service learning activities, group gala dinner as a guest at the JBF.

Does not include: meals, airfares. Note: accommodation in shared apartment in Florence (multiple occupancy room) is avilable upon request for $850 for 3 weeks

Program cost for 1 week NYC events is $ 1,750 ( 1 weeks, 3 credits)

Does not include: meals, airfares, accommodation in New York